Let’s reframe sustainability conversations so that more people can get behind them. We have the science, but the messages aren’t landing. In an increasingly polarised world, we need tools to provide hope and connection. We need solutions-oriented stories.

With experience in publishing, digital marketing and sustainability science, my niche is language and behaviour change. Work that has a positive effect on the planet, environmental or social, is what gets me excited. 

'Sustainability's goal is to create possibilities, not limit options.'          

 - AMIR RASHID

It’s time for new ideas; new societal constructs; new cultural norms — ones that reconnect us with one another, and with the natural world. I am a passionate advocate of comms as a critical tool to shift mindsets and spark cultural reset.

If your organization does or knows something that can change the world for the better, I’d be honoured to help you share it. Let's explore your story together.